In an exclusive interview by Isabella Lessa, reporter at Meio&Mensagem, Marcelo Castelo, MUV’s CEO and co-founder, talks about WPP Group’s new company, result of F.biz’s mobile department spin-off.
With the endorsement of Mark Read, CEO of WPP Digital, the interview also covers MUV’s most recent case, created for Netshoes Group. This project is about offering free internet access to clients who uses Netshoes and Zattini apps and/or mobile sites on smartphones.
The article is in portuguese because it was published by Brazilian media.
16 November 2015Know more