Our team has solid knowledge in the activities of mobile operators and mobile device manufacturers, as well as in advertising market.
Marcelo Castelo is CEO, partner and founder at MUV (Mobile Unique Vision). With a degree in Business Administration and a postgraduate degree in Marketing from Fundação Getulio Vargas de São Paulo (FGV-SP), Castelo is one of the pioneers of mobile marketing in the country. Before founding MUV, he has created the Mobile Business Unit at F.biz and due to its extensive experience in mobile and its innovative vision, he has transformed it into one of the most awarded agencies in the market. This work was so successful that he decided to create MUV, F.biz’s spin-off, born as WPP Group’s first company dedicated to bridging the gap between mobile operators, mobile device manufacturers and advertisers. Castelo resides in Miami, in the United States, from where he controls MUV’s operations. He is also present in the prestigious "40 under 40" list by AdvertisingAge.
Rafael Magdalena is co-founder and COO at MUV. With over five years of experience at F.biz’s Mobile area, Magdalena has a degree in Advertising and Marketing from Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS) and in Exponential Technologies from Singularity University, in the United States. He has worked at Claro and at Brasil Telecom, working on the development and launch of Value Added Services (VAS), besides to have been CEO at Pure Bros and general director at Mr. Postman, from Grupo RBS.
Fernanda Xavier is Head of Mobile Marketing at MUV. With more than 18 years of advertising experience, Fernanda has a degree in Communication and MBA in Marketing from ESPM, as well as an MBA in Business Management from Ibmec. She also participated in the Managing the Company of the Future at the University of London. Fernanda built his career as Ad Sales manager on MTV, when she was instrumental in building big projects like Coca-Cola Studio. In the same way, she highlighted her experience in Digital Marketing, participating in the construction of the digital area of the RBS Group.
William Giacomazzi is Mobile director at MUV with focus in VAS. With a degree in Computing Sciences from Universidade Nove de Julho and a postgraduate degree in Business Intelligence from FIAP, Giacomazzi has worked at Terra, where he developed several projects on Contact Center, Small Business Products and Advertising & Mobile Content areas, besides being New Business director at F.biz’s Mobile area.
Rafael Grandizoli is operation manager at MUV. With a degree in Social Communication from Centro Universitário de Votuporanga (UNIFEV) with license in Advertising and Marketing, Pursy has started his career in advertising almost a decade ago, already into Mobile’s area. At F.biz, he has been part of several mobile projects and, nowadays, he manages the operational activities for MUV’s projects with mobile operators, content providers, technical platforms, mobile devices manufacturers and advertisers.