MUV prepares expansion to Argentina, Colombia, Mexico and Peru

Bradesco, Mercado Livre, Santander, iFood, Privalia, Netshoes, Liberty Seguros, HDI Seguros, Casas Bahia and CREDZ. The list of large companies that have adhered to the reverse data collection in the navigation of their apps continues to grow in the country. In a conversation with Mobile Time, Marcelo Castelo, CEO of MUV (Mobile Unique Vision) - a mobile marketing company that specializes in intermediating these contracts with Brazilian cellular operators - has revealed expectations of its business in Brazil, as well as the beginning of operations in Argentina , Colombia, Mexico and Peru.

"We are negotiating with a company that operates in these four Latin American countries. We have difficulty in other countries - outside Brazil - because we do not have all the operators. They are not ready or do not have regional business models. In these countries we are negotiating with only one operator", explained Castelo. "In Argentina is more advanced, I am talking with two of the three operators in the country. I just do not deal with all three, because one of them is not ready technically and commercially. There are client that want to launch in Argentina, but they want to launch with the three operators".

Despite the technical difficulties, the executive explains that, by the end of 2018, he expects to add three clients outside Brazil to his portfolio. He recalled that the expansion project for Latin America started at the end of 2017. At the time, MUV launched the Internet-free solution at the Mercado Libre franchise in Mexico. The partnership was made with Movistar for three months at the end of 2017.


Regarding the Brazilian operation, Castelo said that it has at least ten projects closed or in the implementation phase. According to him, the interest of companies in the solution that offers free navigation in applications grew from the end of 2017 to the beginning of this year, which should help MUV grow 80% of its turnover by the end of 2018. The number of companies in MUV's portfolio doubled between 2016 and 2017. On the company's radar, sponsored navigation solutions with SMS activation should still be entered.

No rivals

About the entrance of Clickwings, which also offers free navigation, the executive stressed that there is no competition between the two companies. In its view, MUV is a layer above, because it works directly with the operators and, even, does not see problems in a relationship between MUV and Clickwings in the future: "Our release is at the gateway of the operator. If the technology is similar, I see no problem working with them. My role is to deliver the best solution to the customer. We are always between the customer and the operator. We are agnostic about technology".

Henrique Medeiros - Mobiletime

05 July 2018